 
Long check-out queues are common in retail shops and shoppers often find it difficult to find products or to learn about their characteristics and associated offers. Increasing customer value is important to retain customers and attract new ones.
Our Check Me! software and bundled Sales & Marketing Tools allow Automated Checkouts (where products tagged with Silent Tags are automatically scanned at point of sale) and provide on-demand product information, where shoppers can use Information Points to obtain product location within a shop, acquire product attributes, attain information about special offers, and order out-of-stock items for home delivery.
 
Who can benefit?
This solution is aimed at retailers with thorough direct exposure to consumers, targeting a broad range of products such as apparel, medicines, consumer electronics, food and beverages, toys, tools, books and CDs, jewellery and cosmetics.
Solving the problems
We want to hear from you if your sales involve a great deal of customer interaction, sophisticated products or high turnover; and your business demands the utmost customer satisfaction. For example, if your products have unique, individual characteristics worth promoting to shoppers.
We have the solution
Other suppliers offer product information and automated checkouts using Radio Frequency Identification, or RFID. However, experience has proven that RFID is inadequate for the supporting of sales procedures, posing tremendous issues in terms of reliability, efficiency and privacy. For instance, the European Commission has issued strict recommendations on RFID privacy and security requiring the automatic deactivation of RFID tags at the point of sale.
Our EC-compliant Check Me! software and bundled Sales & Marketing Tools are the only ones incorporating privacy and security by design. This is because we use Silent Tags instead of RFID tags. The advantages are clear: Silent Tags do not need removal or deactivation at the point of sale and ensure consumer privacy at all levels (ie. they are undetectable by rogue readers). Also, RFID systems perform badly when many objects are involved, offering an average reading accuracy of below 90%. Conversely, Silent Tags are more reliable than RFID tags, guaranteeing near 100% accuracy in the scanning of tagged products despite their density or mobility.
It’s your gain
With our Check Me! software and bundled Sales & Marketing Tools your business will increase operational efficiency and customer satisfaction and value by reducing till queues, providing accurate product information, and avoiding the need for tag removal or deactivation (improving after sales service). It can also increase sales by means of innovative marketing and product finding tools. For example, shoppers will be able to find alternative product sizes for shoes or clothing, or learn about the maturation process of an expensive wine.
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