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Humberto Morán
Founder, Shareholder and Managing Director
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Dr Humberto Morán has an extensive background in entrepreneurship, RFID, project management and software development. He is also an Internet of Things expert to the European Commission and is CEO and founder of Open Source Innovation Ltd, a charity promoting open source software for RFID which first proposed the FP7 ASPIRE project currently under development.
Before, Humberto worked for the Auto-ID Centre, Lafarge Group, Oracle Corporation and Unisys Corporation; and founded and directed Sistemas Abiertos. He holds a degree in Computer Engineering from Caracas, an MBA from Cambridge University, and a Ph.D. from Universidad Complutense (Madrid).
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Roger Salmon
Shareholder, Director and Chairman
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Roger Salmon is British, with a first class degree in Mathematics from Cambridge University and an MBA from Stanford University. He initially trained in the Unilever Management Training Scheme and (after Stanford) worked for 19 years as a merchant banker in London, mainly as an executive and then a Director in the corporate finance department of N M Rothschild & Sons Limited, specialising in complex transactions and privatisations.
In 1993 he was appointed the first Railway Franchising Director, a statutory office responsible for setting up the UK railway franchising system. In this role he built up from scratch a department to support him in this role (to 140 people), developed the contractual structure for the privatised railway and successfully marketed and sold the railway franchises in the face of extensive media opposition and lack of buyer interest.
Roger has also worked as a private consultant, expert witness and non-executive Director, and was First Bursar of King’s College Cambridge from 1999 until 2003 with responsibility for all College administration and a brief to bring change and improved finances. He is now self-employed.
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Mike Greeve
Shareholder and Director
Loraine Greeve
Shareholder and Adviser
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Mike and Loraine Greeve are serial entrepreneurs having set up and run several companies over the last 20 years. The last one being a water cooler company which serviced 8,000 water coolers on rental to businesses, local authorities, government offices and police forces. Their experience covers all aspects of running a SME, sales marketing, management and logistics. Running a quality company was always the highest priority and this included obtaining ISO9001 and ISO14001 accreditation. This company was sold to a large multi-national in 2008.
Mike and Loraine are now semi-retired with interests in residential and commercial property.
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Chris Poulton
Shareholder and Director
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Chris Poulton has worked in venture capital for the past 12 years, running Added Value Capital Partners, his own early stage technology investment business, and later as an investment partner with Milan-based Alice Ventures. He co-founded Datanomic, IDTechEx and Antenova, 3 well-known Cambridge companies, and was an early backer of ActiveHotels, sold to Priceline for $90 million. Among his other exits are Nomad Software, sold to Metavante, and Torstar, sold to Gladstone plc, both of which he chaired.
Prior to moving into venture capital, Chris was CEO of 2 successful start-ups. In 1988 he set up 3C Communications, a payments processor, jointly owned by telecommunications groups Millicom and Kinnevik. At 3C, he pioneered the introduction of self service card payment, building the UK’s first independent payphone network, and providing automated card processing at all major airports and many city centre car parks. He went on to head up VC-backed Cardcast, a card fraud prevention start-up where he led an IPO prior to the business merging to form the core of what became Retail Decisions.
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